Owner's Guide
What the New TAG Heuer F1 Reminded Me About Collecting
This is the story of how a watch troll accidentally pushed me into one of the most honest, unexpected, and genuinely enjoyable watch-buying experiences I’ve had in years—and why, as a vintage dealer, I walked into a TAG Heuer boutique and bought a brand-new quartz watch… at the mall.
But here’s the thing: sometimes the best watches aren’t the rarest, or the most expensive, or even mechanical. Sometimes, they’re just the ones that hit you in the gut and remind you why you got into this madness in the first place.
This is the story of how a watch troll accidentally pushed me into one of the most honest, unexpected, and genuinely enjoyable watch-buying experiences I’ve had in years—and why, as a vintage dealer, I walked into a TAG Heuer boutique and bought a brand-new quartz watch… at the mall.